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October 23, 2018

As Vince Lombardi said, "Practice does not make perfect. Perfect practice makes perfect." We agree, and that's why you'll start seeing our pool being set up in a very different way.  Our new "short-course" practice days will allow our swimmers to really focus on techni...

March 16, 2018

One of our guiding principles is that we believe that purposeful play inspires success in both our coaches and swimmers. How can swimmers be making progress with play?

Play builds relationships.

A solid teaching (or working) relationship begins with a relationship. Espec...

December 12, 2017

"Hi, I'm Coach Rose! What's your name?" Believe it or not, that's one of the most important things that happens at a swim lesson. The first two minutes of class, which we affectionately shorten to "Goggles and Greetings" is a valuable teaching moment. This seemingly "i...

June 2, 2017

The treat table is a highlight for many of our swimmers at the end of lessons. The shouts of "It's lollipop week!" can be resounding. If you don't already know, we rotate the "treat" our swimmers get at the end of the lesson: one week it's stickers, then tattoos, penci...

February 3, 2017

We love Shrek - it's a Kids Night Out favorite at SwimAmerica! One of the best lines is when Shrek explains misunderstood ogres to Donkey. "Ogres are like onions." 

"They stink?" asks Donkey.

"NO! Layers," Shrek yells back.

It's all about peeling back layers to find out S...

November 16, 2016

There's nothing cuter than watching a little one wrapped up in a hooded animal towel! We recently saw some particularly high quality towels from Zoocchini that we just had to add to our swim shop. Flowers, sharks and even an alicorn (that's a pony/unicorn/Pegasus in ca...

July 13, 2016

Chances are: you're reading this on your cell phone. (Perhaps between Pokemon sightings!) If you keep up on on parenting blogs and resources, you've probably heard about the importance of reading, singing and talking to your young child. And how screen time should be l...

March 15, 2016

March is Pool Pants Awareness Month at SwimAmerica!  To celebrate this little-known awareness month (that we just made up), all pool pants are 30% off! And we also just added a new style in bright pink, blue and green that features our logo. Adorable!

 

Why the atte...

January 15, 2016